Is Your Website an Authority?
If your website is an authority, the world is your oyster, as they say. You will have little trouble getting people to your website. Search engines will reward you with page one listings and many times you’ll get the coveted first result spot. So, the answer to all your traffic troubles is to have your website become an authority, right?
Life is not that simple. Getting to authority status is going to take time and there is never a guarantee that you will get there. It may take a bit of luck as you’ll have plenty of competition. Does this mean you should send up the white flags and give up your hopes of becoming an authority ?
The good news is there are steps you can take to help the process further along. The first step is to narrow the focus of your market. Instead of trying to compete in the foodie space, try to compete in cooking outdoors, such as grilling. If that is too competitive, then narrow the focus even further. It could be cooking fish on a grill, and so on. Eventually, you will find an area in your market that you can carve out your authority.
Being an authority also requires having a higher level of expertise on a subject than others. This means you need to be constantly learning to get to that higher-level. One of the best ways to learn is to ask questions. If you do that enough, you will eventually become the one who answers the questions. When that starts happening, you can funnel those asking the questions to your website. Make sure you have supplemental information on your website to get them hooked on your knowledge. The more people you get to return to your website seeking your wisdom, the more
authoritative that website will become.
It will be difficult to become authoritative when your website is sparse with its content. Therefore, create consistent and frequent updates to your website. Keep with the cycle of getting outside influence to come to your website by continuing to answer questions followed by suggestions to go to your website for more information. You can use social media to find these outside influences or you can reach out to websites with a similar theme as yours.
Time is your biggest ally when it comes to becoming authoritative with your website. You do need to nurture the process and make sure you use the above techniques to help along the process.