Who Doesn’t Love a Good Story?
Are you a good story teller? If so, your SEO efforts are going to see some great benefits because of it. People love stories. It’s been that way since the beginning of time (think cave people drawings).
It’s easy to connect with people who overcame some problem or has some personal challenges they were able to cope with. For instance, if you struggle with weight loss and read about someone with the same problem who is now in great shape, you will take an interest in that story.
What if you aren’t a good storyteller? Does this mean you are out-of-luck when it comes to creating content? It does help if you have the gift of the gab, but it is something that you can either learn or employ someone else to help.
An important factor when telling stories is to make sure it’s real. If you start making up stories for your blog (unless the blog is about fiction) you risk alienating your audience if they find out your secret. Another problem with fabricating stories is you won’t capture the true feeling of what a real person is going through.
You don’t have to be the one the story is about. You can reach out to others who have experienced what you are trying to get across. You may want to give them some benefit, such as a byline or it can even be cash. Be aware that cash can be interpreted by readers as forced incentive. In other words, are you paying them for their story so that you can sell a product? The best scenario is to tell stories from your experience, but it’s not completely necessary. Just be aware of this possible situation.
If you want to learn more about how to tell stories, try your hand at creating short stories. Anyone can learn how to do it by reading more books on the subject or by taking courses. There are plenty of free resources available that can help.
Another benefit to creating short stories is that you can sell them on places like Amazon.com and other outlets. After you get good at creating them, you can build up a portfolio of assets that can earn you decent residual income. As you master the skills of storytelling, you can become a teacher yourself and earn from your lessons. You can certainly use this notoriety to funnel readers back to your website.